AVENUE SWIM

My name is Emma Staley and I own Avenue Swim! Here is a little background- 

Growing up in San Clemente, California I developed an early love for coastal living and all the freedom it brings. From a young age, I was always surrounded by the ocean. My constant travels around the world and countless time spent in and around the ocean only deepened my understanding of what it means to have a bikini that’s not just beautiful, but well-made, designed to move with you, withstand saltwater, and last season after season. 

In 2020, I decided to take a leap and turn my passion for the ocean and design into something tangible. I started my own bikini brand- handcrafting each bikini myself, one stitch at a time. I wanted to create a product that was as sustainable as the lifestyle I cherish, so I sourced only recycled, eco friendly materials. Every piece was sewn with care in my small, one woman workshop, allowing me to oversee every detail from start to finish! 

Today, my business continues to grow, but I haven’t strayed from my roots! Each bikini is now manufactured ethically out of Bali, Indonesia, also with the option to still purchase “handmade by Emma” pieces. Each piece is still handmade with the same love and attention to detail, made to last season after season, and designed to help women feel confident, whether they’re lounging by the beach or catching waves! 

It’s a journey that states from the sands of San Clemente and has taken me far and wide, but it’s always been 

avenueswim.com | @avenueswim